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Our Lice Experts

Head Lice Professionals – Our Nice Lice Story

Let’s Be P.A.L.S (Pros Against Lice Service) is a Virginia Beach based company started out of sheer empathy for Moms and families in need of getting rid of head lice. The idea to start the company began with two good friends with young school age children who had head lice.

Completely petrified at the idea and having battled it for months they finally confided in a friend (me) and we all couldn’t be happier that they did!

I treated hundreds of children in the Florida area and developed my expertise along the way before relocating back to my home town Virginia Beach. My mission is to help families deal with their head lice experience in the calmest most effective way possible. Doctors are now recognizing that professional head lice removal is one of the most effective forms of treatment.

Having worked for another nationally recognized head lice removal company I wanted to bring my expertise & knowledge to offer an affordable lice treatment service that works, that’s safe, natural, effective & doesn’t empty your wallet.

My friends and I celebrated our victory over a glass of wine as we watched the children play and we shared how it can throw any family off track and the desperation that it instills. My friends confessed they wouldn’t know what to do if they hadn’t confided in me and received professional help, they recommended that I share my expertise and research to help other concerned parents and that’s exactly what I did by starting Let’s Be P.A.L.S. (Pros Against Lice Service)

Virginia Beach is my home – where I grew up and moving back to the area seemed to create even more of a desire to help families in need of getting rid of lice. I had never even heard of lice until we moved to Florida. Embarrassing to admit, I thought lice were prone to the Florida. When I began my research in 2004 I realized Head lice are found worldwide. Although reliable data on how many people in the United States get head lice each year are not available, an estimated 6 to 12 million infestations occur each year in the United States among children 3 to 11 years of age.

Helping others is at the core of what motivates me and although head lice is not exactly something to be really excited about I am excited to help families finally eradicate lice and so happy to watch everyone come back to life after we defeat the pesky little…I was going to call them critters…but they aren’t really critters – technically Lice are parasitic insects that must live, feed, and reproduce on the body of a living host (only human). It’s where the saying “you’ve got cooties” comes from.

You can read more about nit and lice under our FAQ&A’s.

Our team of supportive Moms, RN’s & CNA’s  is trained and screened (we’re licensed, bonded & insured) to help you eradicate head lice and to comfort you along the way.

It takes a special person to be a head lice specialist and we don’t just hire anyone.  See what our clients have to say at our lice testimonials page and call us today even if you just need someone to talk to about (as one of my favorite clients says) “the situation”.

Thank you so much for visiting our site and we will continue to update it with helpful information.

Meet The Founder

Julie Founded Let’s Be PALS. Julie is a Virginia Beach native attending Frank W Cox High School with the last graduating class of the “old” Cox High (which was transformed into a Middle School and torn down in 2012) Class of 1983. After High School she ventured on to start several successful small businesses and obtained her Marketing degree from FIT.


The youngest child of four, Julie comes from a family full of Navy SEALs. Her father being part of UDTs or Underwater Demolition Teams which began SEAL Team 2 and two brothers who also became Navy SEAL Team members.

Connect with Julie on LinkedIN


Meet Our Team

All of our team members go through extensive training in our proven method developed over the last decade to get rid of head lice & come to us with exceptional backgrounds in healthcare and other skill sets designed to help you and your family comfortably through this “lice thing”.

Courtney B.


Courtney is a college graduate from Adelphi University with a BS degree majoring in nursing and Officer Induction School, USN Nurse Corps. A navy wife and mother of 2 Courtney has an extensive background as a Charge & Field nurse giving her the experience and compassion required to help educate and treat families for head lice. We are so excited to include Courtney in our team of trained lice professionals. Courtney serves Chesapeake, Norfolk, & Virginia Beach.


Sherece S.

PALS Lice Treatment Professional

Sherece is a mother of 2 and comes to us with an extensive background in hair care and customer service.  She has experienced her share of head lice and has successfully completed our intense training program to become a certified lice technician. She loves educating clients about head lice and being in the community. Sherece is a great asset to our team and you’ll be happy to have her help you and your family in your fight against lice! She serves all areas, Virginia Beach, Norfolk, Newport News, Williamsburg, Toano and beyond.

Angela J.

Lice Removal Virginia Beach

Angela is a licensed cosmetologist and has a great work ethic and an outstanding personality. She’s completed our extensive lice removal training program. An innate desire to help others makes Angela the perfect fit for our team of lice professionals. When you met with Angela you might just forget that you’re dealing with lice!  We are excited to have Angela as part of our professional lice removal team.


Alicia W.

certified lice technician virginia beachAlicia is a Navy Veteran and the oldest of four children. If you need someone great at dealing with children Alicia is your girl, she has 5 children of her own. Her desire to help others in need prompted her to apply for a head lice technician position. Alicia passed our extensive certified training program and is ready and able to help you and your family get rid of lice with a smile. When her bubbly, professional personality arrives at your door you will be so happy to see her and to have her help you in your fight against lice. Alicia serves Virginia Beach, Norfolk, Newport News Portsmouth, Suffolk,  Chesapeake, Moyock, Williamsburg & Toano.